The german cosmetic brand BABOR asked us to work on first round new concepts for their stores and instituts.
We brought modularity by creating several modules of furniture that could be used in different types and sizes of spaces. We succeded in creating a design that brings some logical continuity and in the same time something new to the last new BABOR flagship store look already installed in Berlin Mitte.
A holistic approach brought us to create 3 recognizable areas on the groundfloor :
a community & experiencing area for the skincare products. Equiped with a big digital screen (social media link, product infos & stories, online shop consultation…)
a ‘hotspot’ area to create a focus on the Best Seller Ampoules from BABOR.
a makeup area with the BABOR general display.
Dedicated to the treatment cabins, the first floor has a different approach, and at the same time an aesthetic connection to the groundfloor.